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Connect with Your Customer’s Brain

Direct mail marketing is a great way to connect with all age groups. Some people mistake that direct mail pieces are only effective for targeting baby boomers and people who are older than baby boomers. But what about the so-called millennials? The thing is that direct mail is effective for all age groups because it is both familiar and new.

For the older set, this is a welcome form of advertisement because it is both old and new. New because it isn’t usual for a lot of companies to go for this kind of advertising and old because this is the kind of advertising they were accustomed to while growing up. As for the millennials, this is a great way of making use of something “vintage”. As for an age group that is used to virtual modes of well, everything, an actual, physical mail piece is a bit of a novelty. But enough about that, here are a few tips to make a connection with that all-important body part: your customer’s brain.

Customer’s-Brain

Right Side of the Brain Most marketers tries to appeal to the right side of the brain. You’ll see advertisements that seemingly sell happiness or love instead of the actual product. You’re probably familiar with TV ads containing images of a warm day, happy faces, and colorful clothing. This kind of advertising appeals to the right side of the brain in that it triggers a more emotional response from the customer instead of a response that triggers careful thinking on their end. So how should you appeal to your customer’s right brain when it comes to direct mail marketing?

  • Creativity. Use creative mail pieces that engage your client’s creativity. Thanks to evolving technology, there are lots of new ways to present direct mail pieces nowadays. There’s even one company who went ahead and made a sort of portable vinyl player using carton. This sparked a lot of talks and their direct mail marketing made a crossover and became famous on the Internet. Now that’s creativity!
  • Detailed Outcome. Tell them how they’ll get the BEST satisfaction of their life. Use detailed descriptions. Don’t be afraid to be terribly graphic in your choice of words (unless you’re targeting a younger audience). Use raunchy language. Make your audience moan. Maybe, sex sells, but the thrill of the chase is, in fact, easier to sell. That piece of advice is up to your creativity to decode!
  • Feelings. Ah, feelings. Let them feel the warmth of nostalgia. Or the ache of it. Bring them back to memory lane or push them fast forward into Outcome Lane. It’s up to you. As long as you make them feel something, anything, then you’re on the right path. Left Side of the Brain
  • Be abrupt. No extra trappings, just tell them how it is.
  • Facts. Give them straightforward facts.
  • Numbers. And pie charts, and graphs, and all that jazz.
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Business and Management

Interiors – Silestone Calcutta Gold for Kitchen & Bathroom Surfaces

Kitchens have become an important part of every family, mainly because it's where a whole family joins together. Additionally, it is predicted that kitchens will become a substantial portion of everybody's life, which signifies that the decoration matters. You can get more information about Silestone worktops via http://www.stoneconnectionworksurfaces.co.uk/index.php/products/silestone/.

 Interiors - Silestone Calcutta Gold for Kitchen & Bathroom Surfaces

Like kitchens, bathrooms are another important part of any home because it's where one finds an ultimate comfort. People's expectation of a conventional toilet now involves either a jacuzzi or a tub with lots of walking space.

Since we spend a whole lot of our time in both of these areas in a home, it's only reasonable to design them with the most special stone ever known to humankind- the Calcutta Gold, but rather than the marble, a new kind of engineered stone will be better suited for example Silestone Calcutta Gold.

What is Silestone?

Silestone is a discovery of the century which makes your everyday cleaning routine easier. It is popularity and a high recommendation from architects and builders demonstrate that the surface is really precious. Silestone is fabricated by the Cosentino Group who takes over 25 years of experience in manufacturing engineered stone surfaces.

Silestone essay:

Silestone is formed from a combination of quartz and resins offering a balance of strength and beauty where no two slabs of the rock ever look exactly the same. It's a befitting response to many of the pressing issues faced by contractors, decorators, and homeowners. Silestone is a chemical with almost 90% natural quartz that provides this surface durability and hardness.

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Business and Management

Alexa is a company that tracks traffic to almost all websites

Webmasters always want to know how well that their internet site is doing in comparison with their competitor's web sites. However , nobody can really get the backend details of their competitors to find out how traffic which a web site is getting. You can see how good that they're ranking in the search engines, but you do not know how many visitors that they're getting. One place that lots of webmasters use is the traffic rankings available from Alexa. They use information gathered from users that have their toolbar set up in the web browser and record information on the websites that they go to. Based on this information they give a rating of all the web sites based on the number of visitors. A major problem with the ratings is that they are biased towards the sorts of sites that those who are more tech experienced are likely to go to, as it is only these types of individuals who tend to install the toolbar. Those who are less tech savvy, tend not to set up the toolbar and in all likelihood usually visit different types of websites.

The issue with the Alexa Ranking is that it is so easy to fake that you really have no idea if what you view is real or if it has been faked by your competitor to look better than it really is. All you have to do to unnaturally inflate the Alexa ranking is install the toolbar on your computer and just visit your site several times every day and then watch as your Alexa ranking gets better. Better yet, get a few colleagues to do it as well. There are even paid providers that will do that for you to unnaturally improve the ranking. This is why the Alexa ranking number is possibly not worth spending a lot of time on as it is so easy to manipulate.

A final word on the Alexa rating is that it is just that, a ranking of websites based on visitors that is easily faked. No internet search engine uses the Alexa ranking to rank websites, so there is no advantage to having a good Alexa ranking.

 

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Business and Management

Finding Best Sales Training in Australia

Sydney, Australia's international city located in the center of New South Wales (NSW) was instrumental in bringing in economic growth to the area. Regardless of an international economic downtrend, documents reveal that in 2008 alone, over 44,000 new businesses registered in NSW.

It had been noted that business growths in NSW especially Sydney are taking paths through investments in intangible resources such as computer applications and exemptions for intellectual properties between forecasts and explorations.

Section of those intangible investments comprises investing in tried and tested Sydney sales coaching classes to improve and increase the abilities of sales forces. A good sales training will help you to successfully close the deal every time.

Finding Best Sales Training in Australia

Apparently, the enormous development of companies in the region in contrast to the rise of its own Australian regional counterparts such as Victoria and Queensland, are signs enough that positive outcomes were attained by those intangible investments.

If you're a firm located in Sydney, sales coaching class investments may look to be a simple job to plan on. But training in the art of selling is as equally important as acquiring a formal education in the college or university.

For this purpose, below are some definite Regions of consideration as the foundation for your choice:

1. The earnings academy or institute must have had a long-standing reputation as a source for quality coaching instruction.

2. There needs to be full disclosure regarding the methods of instructing or methods utilized by the institute. This will be to supply prospective participants a review of the probable advantages which may be obtained from such techniques.

3. Information about the coaches or resource persons because of their learning practices should be accessible.

4. Testimonials by scientists of this academy's sales training practices must be supplied as a relevant and dependable supply of affirmation about achievement effects.

 

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