Connect with us

Business and Management

Connect with Your Customer’s Brain

Direct mail marketing is a great way to connect with all age groups. Some people mistake that direct mail pieces are only effective for targeting baby boomers and people who are older than baby boomers. But what about the so-called millennials? The thing is that direct mail is effective for all age groups because it is both familiar and new.

For the older set, this is a welcome form of advertisement because it is both old and new. New because it isn’t usual for a lot of companies to go for this kind of advertising and old because this is the kind of advertising they were accustomed to while growing up. As for the millennials, this is a great way of making use of something “vintage”. As for an age group that is used to virtual modes of well, everything, an actual, physical mail piece is a bit of a novelty. But enough about that, here are a few tips to make a connection with that all-important body part: your customer’s brain.

Customer’s-Brain

Right Side of the Brain Most marketers tries to appeal to the right side of the brain. You’ll see advertisements that seemingly sell happiness or love instead of the actual product. You’re probably familiar with TV ads containing images of a warm day, happy faces, and colorful clothing. This kind of advertising appeals to the right side of the brain in that it triggers a more emotional response from the customer instead of a response that triggers careful thinking on their end. So how should you appeal to your customer’s right brain when it comes to direct mail marketing?

  • Creativity. Use creative mail pieces that engage your client’s creativity. Thanks to evolving technology, there are lots of new ways to present direct mail pieces nowadays. There’s even one company who went ahead and made a sort of portable vinyl player using carton. This sparked a lot of talks and their direct mail marketing made a crossover and became famous on the Internet. Now that’s creativity!
  • Detailed Outcome. Tell them how they’ll get the BEST satisfaction of their life. Use detailed descriptions. Don’t be afraid to be terribly graphic in your choice of words (unless you’re targeting a younger audience). Use raunchy language. Make your audience moan. Maybe, sex sells, but the thrill of the chase is, in fact, easier to sell. That piece of advice is up to your creativity to decode!
  • Feelings. Ah, feelings. Let them feel the warmth of nostalgia. Or the ache of it. Bring them back to memory lane or push them fast forward into Outcome Lane. It’s up to you. As long as you make them feel something, anything, then you’re on the right path. Left Side of the Brain
  • Be abrupt. No extra trappings, just tell them how it is.
  • Facts. Give them straightforward facts.
  • Numbers. And pie charts, and graphs, and all that jazz.
Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Business and Management

Camping Accessories And Tents- Ensuring Comfortable Camping Trips

Camping trips can be extremely fun filled, enhance your confidence, relieve your stress, double you zeal and rejuvenate your mind and body. So, it is advisable to go for camping trips at regular intervals. Unlike vacation trips, it does not require much planning or spending too much money.

You do not have to book air tickets, spend significant amount of money on accommodation or food, or take official leaves. In fact, you can plan the trips during weekends with your friends or relatives. You can simply pack your camping bags and head towards the best tent camping locations. You can search best tents from online store like Usmilitarytents.

Camping Accessories And Tents- Ensuring Comfortable Camping Trips

But when you plan your camping trips, pack your camping bags with caution. This is due to the fact that you will not find accommodation facilities within miles, markets or other privileges. In reality, you camp in isolated spots wherein you may not find humans in miles, leave alone markets or lodges.

You may have to carry weekend tents, cooking stoves, ropes, torches and more such accessories to ensure safe and enjoyable trip. One of the most important requirements during adventure or camping vacation is comfortable and light-weight tent. These tents will protect you from unwanted elements, including dirt, dust, wind, wild animals, insects and more.

You cannot sleep out in the open as you will become exposed to dangerous insects and unfavorable weather conditions.

Continue Reading

Business and Management

What to Check When Hiring a Financial Advisor

4 Crucial Details That Investors Must Examine While Appointing a Financial Advisor

You will be able to make appropriate investment decisions only when you work according to guidance provided by an experienced financial advisor. As such, it will be necessary to appoint the right advisor who will be competent enough to take care of your investments. Thus, our aim here will be to analyze few of the details that you must examine during the selection process of an advisor.

What are the Details to be Checked to Find the Right Advisor?

Details that you should analyze at the time of selecting an advisor include:
  • Size of the portfolio that advisor usually manages
  • Services provided by the financial advisor
  • Advisor's investment philosophy
  • Knowledge to properly re-balance your portfolio

Size of Portfolio Managed by Advisor

financial advisorBefore appointing any financial advisor you should figure out if there is any minimum size requirement for a portfolio that you should have. Additionally, you should also get clear information on whether there is a minimum fee that you will have to pay for using advisor's services.

Services Provided by the Advisor

It will be necessary for you to understand the services that financial advisor will provide. For example, if the advisor provides advice only about investments then you should expect your advisor to manage just the investments and he will not be able to provide any other type of financial advice.
On the other hand, if someone offers comprehensive services consisting of estate planning, cash flow planning, tax planning, and other related financial details then such advisor will prove to be more beneficial for you and assist you with managing all aspects of your finances.
Moreover, you may find that an advisor provides a specific combination of available services rather than providing all of them. In such situation, you will have to figure out whether services financial advisor provides will be sufficient to meet your requirements. 

Advisor's Investment Philosophy

During the initial discussion, you should try to understand the investment philosophy adviser has. This way you will be able to figure out whether such investment philosophy will help you accomplish your investment objectives. By knowing advisor's investment philosophy you will be able to understand if the advisor is going to implement a long-term investment plan or perform lot many trades to achieve required objectives.

Knowledge to Properly Re-Balance Your Portfolio

Re-balancing is a technique that helps in maintenance of needed percentage of all asset classes present in a portfolio. Let us explain how re-balancing works by examining a scenario where your portfolio consists of 25% bonds and 75% equities. If equities perform better, then the percentage of equities in your portfolio will move up from 75% to say 79%. This will be the right time to perform re-allocation of assets to balance your portfolio.
This will be done by selling some equities and purchasing bonds in exchange for re-balancing the portfolio.

In Conclusion

As we can see, by appointing the right advisor you will have the assurance that your investments will be managed in right manner and you will be able to earn the best returns.
Continue Reading

Business and Management

Tally NET Subscription Vital For Your Business

Tally Software has turned out to be quite crucial for your business enterprise. For more than two years, Tally ERP 9 has grown to a high performance ERP in addition to accounting applications to appeal to the requirements of businesses regardless of if they’re big or small. In spite of the business you belong to, both finance and bookkeeping are very important to your enterprise.

Tally ERP 9 is a wonderful tool which helps you to perform all tasks like handling inventory, sales, buy, costing, production, payroll, bookkeeping, fund besides excise, statutory procedures and much more. Additionally, it provides high-end protection to safeguard all files and data. You can manage your all data from ERP accounts inventory payroll software with fixed prices.

Image result for tally accounting

The company data stays locally together with you and is not hoarded on Tally.NET servers or even onto programs using that information through Remote accessibility by creating a Tally login.  With the assistance of the Tally.Net identification you obtain unlimited remote edit solutions and can dominate your company on the go.

Tally ERP 9 provides bunch of Merchandise Tally Subscription is an agency seen at Tally ERP 9 which provides superior skills namely product upgrades, remote access solutions, information synchronization within divisions and distinct places, accessibility to encourage center and many more attributes in order to assist you in improving your business operation.

Continue Reading

Categories

Facebook

Popular Posts

2018-Swimwear-Trends 2018-Swimwear-Trends
Fashion6 months ago

Expected 2018 Swimwear Trends

Courtesy: Underlines Magazine The reason why we are all so invested in watching the fashion weeks is because we want...

Benefits-of-Organic-Gardening Benefits-of-Organic-Gardening
Health6 months ago

The Benefits of Organic Gardening On the Normal Gardening

To supply a healthier environment the benefits of organic food go deeper into the wellbeing and lifestyle. Nuclear gardening is...

Personal-Financial-Planning Personal-Financial-Planning
Finance7 months ago

Benefits of Personal Financial Planning

Knowing your target and an intelligent plan which you know can lead you to your target is the first step...

Neck-Pain Neck-Pain
Health7 months ago

Common Types of Neck Pain and Their Solutions

Neck pain can be an excruciating type of pain to live with, and it is not a condition that you...

Simple-ways-to-save-money Simple-ways-to-save-money
Finance7 months ago

Simple Ways to Save Money

If you are looking for ways to save a little extra money each month to put into your savings, pay...

Filing-for-Bankruptcy Filing-for-Bankruptcy
Finance7 months ago

What to Know When Filing for Bankruptcy

When credit opportunities turn into debt problems, things often seem hopeless. With the downturn that the economy has taken over...

Mutual-Funds Mutual-Funds
Finance7 months ago

Why Mutual Funds Can Be a Savvy Investment

When you first get involved with investments, everything can be a little bit confusing and overwhelming. There are so many...

Lose-Weight Lose-Weight
Health7 months ago

The Lazy Way to Lose Weight and Get Fit

Have you noticed how all of the diet and fitness experts tell you that losing weight and getting fit is...

Silver-Jewelry Silver-Jewelry
Fashion7 months ago

Handy Maintenance Tips for Silver Jewelry

Wish to enhance the longevity of your silver jewelry items? Follow the maintenance tips provided in the following article. Authentic...

Designer-Baby Designer-Baby
Fashion7 months ago

Is There Any Such Thing as a Designer Baby?

Before you raise your eyebrows at the content of this article, keep in mind that we’re not about to embark...

Trending

Copyright © 2017 Zox News Theme. Theme by MVP Themes, powered by WordPress.