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Connect with Your Customer’s Brain

Direct mail marketing is a great way to connect with all age groups. Some people mistake that direct mail pieces are only effective for targeting baby boomers and people who are older than baby boomers. But what about the so-called millennials? The thing is that direct mail is effective for all age groups because it is both familiar and new.

For the older set, this is a welcome form of advertisement because it is both old and new. New because it isn’t usual for a lot of companies to go for this kind of advertising and old because this is the kind of advertising they were accustomed to while growing up. As for the millennials, this is a great way of making use of something “vintage”. As for an age group that is used to virtual modes of well, everything, an actual, physical mail piece is a bit of a novelty. But enough about that, here are a few tips to make a connection with that all-important body part: your customer’s brain.

Customer’s-Brain

Right Side of the Brain Most marketers tries to appeal to the right side of the brain. You’ll see advertisements that seemingly sell happiness or love instead of the actual product. You’re probably familiar with TV ads containing images of a warm day, happy faces, and colorful clothing. This kind of advertising appeals to the right side of the brain in that it triggers a more emotional response from the customer instead of a response that triggers careful thinking on their end. So how should you appeal to your customer’s right brain when it comes to direct mail marketing?

  • Creativity. Use creative mail pieces that engage your client’s creativity. Thanks to evolving technology, there are lots of new ways to present direct mail pieces nowadays. There’s even one company who went ahead and made a sort of portable vinyl player using carton. This sparked a lot of talks and their direct mail marketing made a crossover and became famous on the Internet. Now that’s creativity!
  • Detailed Outcome. Tell them how they’ll get the BEST satisfaction of their life. Use detailed descriptions. Don’t be afraid to be terribly graphic in your choice of words (unless you’re targeting a younger audience). Use raunchy language. Make your audience moan. Maybe, sex sells, but the thrill of the chase is, in fact, easier to sell. That piece of advice is up to your creativity to decode!
  • Feelings. Ah, feelings. Let them feel the warmth of nostalgia. Or the ache of it. Bring them back to memory lane or push them fast forward into Outcome Lane. It’s up to you. As long as you make them feel something, anything, then you’re on the right path. Left Side of the Brain
  • Be abrupt. No extra trappings, just tell them how it is.
  • Facts. Give them straightforward facts.
  • Numbers. And pie charts, and graphs, and all that jazz.
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Business and Management

Saudi Arabian Women Will Be Allowed To Stop In A Hotel Without A Man

The King of Saudi Arabia has released the decree which permits women to live in resorts without an escort of their relatives-men, according to the date on Monday.

Before girls of the nation were prohibited to book a hotel area independently. According to the new rules, they can do this; they ought to merely present the identification card with a. However, the personnel of a resort should inform law enforcement relating to this fact.

Reuters informs that there are additional restrictions of women's rights in agreement with Muslim customs in Saudi Arabia. If you want to know more about king of the kingdom of Saudi Arabia then you can search various online sources.

For instance, it is a special country in the world where women are still prohibited to drive a vehicle. Muslim women could be enticed by Saudi Arabia's religious authorities as they've appeared in public areas without the escort of the relative-man.

 King Abdullah of Saudi Arabia. Photographed by Dylan Martinez Reuters

Abdullah, the King of Saudi Arabia, has advised that he supports reforms, but he is ready to apply them just with the active service of the society.

The Moslem world gets more and more shocks in the late time due to the increased touristic traffic to these countries and from them.

The tourists that visit the Arabic countries frequently don't comply with the basic tourist taboos, not referring to the Shariah laws of the country they've entered.

So, there was a case when many locals were shocked by the sight of a nude woman walking down the road – if she just felt good after a couple of hours on the shore.

 

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Business and Management

Main Steps For Christian Leadership

Every religion thrives on a system of followers and leaders. All the religions in the world; at least all the main ones have always had leaders who have motivated and inspired others to become admirers.  

This program is vital to the propagation and spread of trust. You can also find the best churches in Long Island area to get more info on Christian Leadership.

Spiritual ideas will need to be propagated; non-believers will need to get transformed to believers; the masses will need to get educated and encouraged, and educated about the fundamental tenets of the faith concerned.  And all these may be committed by means of a leader.

The exact same is applicable to Christianity too.  But with a visible decrease in our ecclesiastical actions, thanks largely to the hectic pace of modern life and an overall growing amount of distractions of all sorts, an individual might question the chance of having such inspirational leadership around.

To make things worse, skeptics may also question the quality or availability of followership.  The actual question is, is there any considerable number of individuals available to listen to a pioneering talk, to get inspired, motivated or moved.  The answer really lies in our capacity to check out the ideal areas for these leaders.

The Web is now an inseparable part of our lives now.  Women and men in every part of the civilized world have begun to invest more hours online.

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Business and Management

Best Dental Service In Dubai

Compared to other developed countries, healthcare in Dubai is of quite great quality. Hospitals (both public and private) boast of the newest breakthroughs, contemporary amenities, capable physicians, and medical employees.

Men and women in Dubai have simple access to all of their medical requirements. It's important to ask the  dental implant cost in Dubai before going for the treatment.

As a matter of fact, the proportion of physicians to patients is extremely full of Dubai. 

The exact same is true with dental support in Dubai. Much like the general healthcare generally, dental providers in Dubai are on par with that of developed countries.

For starters, dentists in Dubai are extremely famous because of their proficiency in the specialty. Great dental colleges are also starting to sprout in Dubai.

This would indicate that dentists from Dubai and from different areas will have the ability to research post-doctoral dental instruction using a US-based program, causing the most recent technology and procedures.

Together with the gloomy future of petrodollars as a result of decreasing supply as well as the motion for non-fossil fuel options as an alternative to global warming, it’s almost time that the government appears for additional stable sources of income to Dubai.

The transfer to developing dental solutions in Dubai is likely part of this government’s plan to boost its image among the greatest destinations for medical tourism.

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